Combine the beauty of Dana Point Harbor with the popularity of watersports and it’s no surprise that Dana Point Jet Ski and Kayak Center has experienced such success the past 37 years. It’s the destination for locals and tourists alike to rent or purchase top of the line Jet Ski®, kayaks and stand up paddleboards (SUP) with direct water access steps from its showroom. Each summer, the recreational watercraft business also organizes a two-day kayak fishing trip. Setting out aboard an 88 ft. multi-use fishing and expedition vessel loaded up with gear and kayaks, the group travels to San Clemente Island where anglers of all ages seek bass, halibut, whitefish and yellowtail from their very own kayak!
Michele Zorn, PR & Marketing Manager, provided us with a brief insight on the business:
Can you please tell us a brief history of your business?
Dana Point Jet Ski and Kayak Center was started in 1978 just two years after Kawasaki® introduced the first Jet Ski® to the world. After several moves within the city of Dana Point, the business was relocated to Dana Point Harbor about 16 years ago. Tim and Karen Boyer purchased the business in 2003, added the Hobie® kayak product line and have continually updated and expanded the rental fleet and product offerings. Also added was the ability of kayak purchasers to store their kayak at the facility with easy access to the water.
To learn from and network with other business owners.
In what areas of the Chamber are you involved?
To learn from and network with other business owners. Donations to the Chamber for mixer raffles. We also donate heavily to local schools, the CHOC surf program, harbor cleanup efforts, just to name a few.
Can you tell us a fun fact about your business that most people wouldn’t know?
Fun Fact: during the three-day July 4th weekend this year, we rented Jet Skis® 122 times, kayaks 285 times and paddleboards 193 times. This is the busiest day of the year in Dana Point Harbor. It takes a great, dedicated staff to achieve this level of success. We also host a monthly kayak fishing tournament that is open to the public.
Do you have any piece of advice for new businesses owners?
Honesty, trustworthiness and respect will help you persevere as an owner and business in your community.