American Express’ Small Business Saturday has quickly become a holiday shopping tradition, with more people than ever showing their support for local businesses by “shopping small” on the Saturday after Thanksgiving. In 2014, an estimated 88 million people in the US spent $14.3 billion with small businesses on Small Business Saturday, and more than two-thirds of the US population were aware of Small Business Saturday last year.
This year, the sixth-annual Small Business Saturday is on November 28, which means right now small businesses everywhere are prepping for the event. The Facebook Business team has compiled a list of six different (and easy!) ways you can use Facebook to drive people into your store on Small Business Saturday and throughout the holidays.